adidas Body Care Redefines Men's GroomingYour grooming line is stronger than ever in coaching athletic men in their everyday beauty training. With a line that is consistent, innovative and effective men now have the complete grooming equipment to help them tackle every day. Just like every athlete needs the perfect coach, every active man needs his perfect fragrance and personal care line to start his day.
Developed with athletes
adidas products are developed with and for athletes which makes the adidas brand unique in the market and will be prominently signalized with the mention “Developed with athletes” on all the redesigned packaging. Some products feature patented technologies for a superior performance, a great benefit for active athletic men who depend on performance both on and off the field.
Modern, masculine appeal
Modern and masculine, with maximum visual appeal, the new adidas packaging is as invigorating and innovative as the grooming products inside.
The adidas Eau de Toilette features X-design bottles that link visually to the brand’s high-performance TECHFIT® apparel technology, further strengthening brand continuity.
adidas Body Spray is packed in a premium aluminum can, with a unique cap-free actuator that is more convenient to use—there’s no need to remove a cap to apply. Printed dots on the can suggest the advanced technology of the adidas grooming range, while white text reinforces the idea of personal care.
Shower Gel packages are ergonomically designed to better fit the hand and feature raised dots for a comfortable, easier grip in the shower. Thanks to the new translucent plastic packs and vivid and striking colours, packs are now more impactful and evoke greater sensations.
The new packaging also has a greater focus on the specific technologies and benefits of each product in the grooming line, further differentiating them from competitors.
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