Answer the following questions in 150 words or less and submit them to dreampack2011@gmail.com.
If you had a dream Coke pack/bottle, what would it look like?
How would you make it portable? How many mL/oz.? What would you call it and why? (e.g. in the same way we call the small Coke bottle Coke "Sakto").
It's fun to make up nicknames. How would you call a new Coke pack/bottle if it had the following characteristics and why?
"It's a new handy and re-sealable bottle which I can drink to go with my snacks, anytime, anywhere, whenever the need strikes. It is convenient, instant refreshment whenever, and wherever I go: be it travel, trip to the mall, gimmick, or just simply when I'm on-the-go. Truly a great companion for my mobile lifestyle."
You have from February 18 to February 28, 2011 to submit your answers to dreampack2011@gmail.com with the following information:
Subject: Coke Dream Pack Contest Entry
Your first and last name
Your age
Your contact number
Your email address
Easy, right? So what are you waiting for? Get those creative juices flowing now!
Terms and Conditions
You may send as many unique and valid entries as you want to increase your chances of winning provided that these entries fall within the duration of the promo period
You waive any and all rights to your entries to this contest (winning and non-winning).Coca-Cola is free to use the entries/suggested names/nicknames you submitted (whetheror not the name/nickname was chosen as a winning entry) in any way it deems fit withoutneed of or obligation to pay or compensate you thereof
You grant Coca-Cola the right to use your name and entry details for advertising andpromotional purposes related to this contest
Entries will be judged solely by The Coca-Cola Export
Corporation’s (TCCEC) and its agency based on creativity and originality of ideas.
Should duplicate answers arise, the winning entry will be determined based on how wellparticipant defends his/her answers
Winner will be notified via official email and verified through a phone call by The Coca-ColaExport Corporation’s (TCCEC) Third Party Supplier. Winner will be acknowledged on theofficial Coca-Cola
Facebook Fan Page at www.facebook.com/coca-cola
On March 7, 2011 Winner shall receive one 4th Generation 64GB iTouch 4Gen with Philips Headphone SHM7110 as his/her prize
Winner should present a print out of the notification email sent and at least 2 validIDs to claim the prize. Details of how to claim the prize will be indicated in theofficial email sent.
If the winner is (1) a minor (18 years old and below) he/she must be accompaniedby legal guardian, or legal guardian claims on his/her behalf (presenting allnecessary documents); and, if the winner is (2) unable to claim the prizehim/herself, a representative must present the necessary documents:
A letter of authorization duly signed by the winner, nominating theparent/legal guardian, or representative as the acknowledged recipient of theprize on the winners behalf .
Two (2) original IDs of the winner with picture (acceptable/valid ID’s are SSS,TIN, Passport, Office or School I.D.)
Two (2) original IDs of the representative/legal guardian
Print out of notification email
Employees of TCCEC and McCann Worldgroup Philippines, including those of their parentcompanies, affiliates, their third party suppliers, FDA and their relatives up to the seconddegree of consanguinity and affinity are disqualified from joining this promotion.
THE ANY CONCERT ANYWHERE BLOGGER CONTEST MECHANICS
1) The Coca-Cola “Any Concert Anywhere” Blogger Contest will run from February 18 to March 15, 2011.
2) Blogger Promo Registration
a. This promo is open to all bloggers nineteen (19) years of age or older as of February 17, 2011
b. Bloggers who attended the “Any Concert Anywhere” Blogger Event are automatically eligible
c. Bloggers who did not attend can still join by registering with the digital agency of Coca-Cola, MRM Worldwide. Here’s how to do it:
i. Email anyconcertanywhere@gmail.com
ii. Subject heading must be: Coca-Cola “Any Concert Anywhere”
Blogger Registration
iii. Include first and last name
iv. Your blog URL/s
v. Your mobile number
vi. Your email address
d. The Coca-Cola Export Corporation (Philippines) and its agency reserves the right to decline any registration for any reason, if the need arises, such as but not limited to any misrepresentation of or inconsistencies with the Coca-Cola Brand Values.
3) Blogger Contest Mechanics
a. The Coca-Cola “Any Concert Anywhere” Raffle Promotion must be promoted on your blog and/or other online properties (i.e. Facebook Page, YouTube Channel, Twitter Feed, etc.)
b. Your content must be clear in its objective: Invite and Encourage Teens to Join the Coca-Cola “Any Concert Anywhere” Raffle Promotion.
c. As an additional requirement, your blog must also feature another Coca-Cola contest, “Coke Dream Pack”, in at least one other, separate blog entry (or online property)
d. Your publication and promotion of these two Coke efforts must fall in between February 18 to March 15, 2011
4) Submission of Blog Promotions
a. Before 11:59pm on March 15, 2011, you must email a Power Point presentation with the following mandatory slides
i. Compiled documentation of all Any Concert Anywhere promotional initiatives (blog posts, vlogs, tweets, status updates, links to pertinent resources, etc.)
ii. One slide exclusively for a screenshot of their blog post featuring the “Coke Dream Pack” contest
b. Email should be sent to anyconcertanywhere@gmail.com before the deadline, with the following details:
i. Subject heading: Coca-Cola “Any Concert Anywhere” Blogger Contest Entry
ii. Your first and last name
iii. Your blog URL/s
iv. Your mobile number
v. Your email address
5) Criteria for Judging
a. 50% Creative Writing
i. Accuracy and usefulness of information and clarity of promo mechanics
ii. Novelty and originality of the blog entries
iii. The blog’s interest and appeal to influence readers to join the contest
iv. Creativity/Tools used (social networking sites, videos, user-generated content, skinning, etc.)
v. Coca-Cola Brand Voice (Positive, Energizing, Young, Refreshing)
b. 50% Blog Reach
i. Number of blog site entries
ii. Number of blog unique user comments (per entry)
iii. Number of SNS and micro-blog status messages
iv. Number of SNS and micro-blog status message unique user comments (per entry)
6) Prizes
a. Blogger that achieves the best score according to the above criteria as determined solely by The Coca-Cola Export Corporation (Philippines) and its agency wins an exclusive pass to attend a concert together with one of the official “Any Concert Anywhere” Raffle Promotion winners
b. Winning blogger has the option to choose which winner to accompany. The winning blogger then gets to join the official promo winner in the promo winner’s chosen concert. Blogger prize will not be convertible to cash.
c. The winning blogger will be entitled to the following as part of his/her prize:
i. Two-Way economy air fare
ii. Accommodations at a hotel for 3 days, 2 nights
iii. Pocket money amounting to USD 350
iv. One concert ticket – category or seat type of the concert ticket to be determined by TCCEC and subject to availability
d. The winning blogger shall be responsible for obtaining and processing his/her own passport, visa for travel, and any travel document required to venue of the concert to be attended by his/her chosen promo winner.
e. The winning blogger is required to perform full PR-coverage of his/her Any Concert Anywhere experience through his/her personal blog and/or other online properties. Coverage can be performed anytime within 30 days from flight date to designated country
f. The Coca-Cola Export Corporation (Philippines) and its agency has the right to use any coverage material produced by the winning blogger for further promotion of the “Any Concert Anywhere” Raffle Promotion
g. Two (2) cases of Coca-Cola products will be awarded to five (5) runners-up as consolation prizes
7) Announcement of Winners
a. The winning blogger will be notified via official email and verified through a phone call by The Coca-Cola Export Corporation’s (TCCEC) Third Party Supplier on March 31, 2011
b. The winning blogger will be provided with the full list of official “Any Concert Anywhere” winners along with their respective concert venues of choice on April 4, 2011. Winning blogger must inform The Coca-Cola Export Corporation’s (TCCEC) Third Party Supplier by April 6, 2011 on which winner he/she is choosing to accompany
8) Supplemental Informational Materials
a. Attendees of the Coca-Cola “Any Concert Anywhere” Blogger Event will be supplied with the Coca-Cola “Any Concert Anywhere” Toolkit (CD-ROM) containing the following materials:
i. “Any Concert Anywhere” Promotional Materials
1. Official Promo Mechanics
2. Concert Venues
3. List of Drop Centers
4. Official Promo Poster (.psd and .jpg formats)
5. Official TV Commercial
ii. “Any Concert Anywhere” Blogger Contest Mechanics
iii. “Coke Dream Pack” Official Contest Mechanics
iv. Jump Up Song
v. Copy of the Blogger Event Presentation Deck
b. Only attendees to the “Any Concert Anywhere” Blogger Event will be given a Coca-Cola “Any Concert Anywhere” Toolkit (CD-ROM)
c. Non-attendees that register via email at anyconcertanywhere@gmail.com may get their Supplemental Informational Materials from the official Coca-Cola “Any Concert Anywhere” website at www.coca-cola.com.ph
SEAN KINGSTON
04/22/2011
Harare, ZimbabweCelebration Center
04/23/2011
Harare, ZimbabweHarare Show Grounds
04/25/2011
Lilongwe, MalawiCivo Stadium
TRAIN
03/06/2011
Lake Charles
03/10/2011
Antiago, Chile
03/12/2011
Bogota, Colombia
03/15/2011
Porto Alegre, Brazil
03/17/2011
Brasilia, Brazil
03/19/2011
Sao Paulo, Brazil
03/25/2011
Lima, Peru
03/27/2011
Caracas, Venezuela
MIKE POSNER
03/04/2011
Berlin, Germany
03/05/2011
Amsterdam, Holland
03/06/2011
Brussels, Belgium
03/08/2011
Paris, France
03/10/2011
London
03/11/2011
Birmingham, UK
03/12/2011
Glasgow
KINGS OF LEON
05/28/2011
Slane, Ireland - Slane Castle
05/30/2011
Coventry, UK - Ricoh Arena
06/10/2011
Isle of Wight, UK - Isle of Wight Festival
06/12/2011
Landgraaf, Holland - Pinkpop Festival
06/14/2011
Berlin, Germany - Waldbühne
06/17/2011
Sunderland, UK - Stadium of Light
06/19/2011
Manchester, UK - Lancashire County Cricket Ground
06/20/2011
London, UK - O2
06/22/2011
London, UK - Hyde Park
06/23/2011
London, UK - Hyde Park
06/26/2011
Edinburgh, Scotland - Murrayfield Stadium
06/29/2011
Borlänge, Sweden - Peace & Love Festival
07/01/2011
Werchter, Belgium - Rock Werchter 2011
07/03/2011
Roskilde, Denmark - Roskilde Festival
MGMT
03/05/2011
Brisbane, Australia Brisbane Turf Club - Future Music Festival
03/06/2011
Perth, Australia Ascot Racecourse - Future Music Festival
03/08/2011
Melbourne, AU Palace Theatre (Melbourne, AU)
03/10/2011
Sydney, AU Enmore Theatre (Sydney, AU)
03/12/2011
Sydney, Australia Randwick Racecourse - Future Music Festival
03/13/2011
Melbourne, Australia Flemington Racecourse - Future Music Festival
03/14/2011
Adelaide, Australia Rundle & Rymill Park - Future Music Festival
03/17/2011
Auckland, NZ Logan Campbell Centre10
03/19/2011
Wellington, NZ The Hunter Lounge at Union Hall
03/24/2011
Singapore SG Expo Hall7
03/25/2011
Kuala Lumpur, Malaysia KL Live, Malaysia
03/26/2011
Jakarta, Indonesia Bengkel Night Park
04/01/2011
Seoul, South Korea AX Hall
04/06/2011 - 04/07/2011
Murcia, Spain Estrella Levante
KE$HA
03/05/2011
Brisbane, Australia Brisbane Turf Club
03/06/2011
Perth, Australia Ascot Racecourse
03/07/2011
Perth, Australia Challenge Stadium
03/09/2011
Melbourne, Australia Festival Hall
03/10/2011
Sydney, Australia Hordern Pavilion
03/12/2011
Sydney, Australia Randwick Racecourse
03/13/2011
Melbourne, Australia Flemington Racecourse
03/14/2011
Adelaide, Australia Rundle & Rymill Park
03/16/2011
Adelaide, Australia A.E.C. Theatre
03/22/2011
Nagoya, JAPAN Zepp – Nagoya
03/23/2011
Osaka, JAPAN
03/25/2011
Tokyo, JAPAN Studio Coast
03/26/2011
Tokyo, JAPAN Zepp
04/05/2011
Dayton, OH Wright State University
04/06/2011
Toronto, ON Kool Haus
04/12/2011
Boston, MA House Of Blues
04/13/2011
New York, NY Roseland Ballroom
04/15/2011
Williamsport, PA Lycoming College
04/16/2011
Clarion, PA Clarion University - Tippin Gym
04/19/2011
Charlotte, NC The Fillmore Charlotte
04/20/2011
Atlanta, GA The Tabernacle
04/22/2011
Orlando, FL House Of Blues
04/23/2011
Orlando, FL House Of Blues
04/25/2011
Tulsa, OK Cain's Ballroom
04/26/2011
Dallas, TX House Of Blues
04/29/2011
Houston, TX Verizon Wireless Theater
DAVID ARCHULETA
Feb-March 2011
Hong Kong
Feb-March 2011
Singapore
Feb-March 2011
Indonesia
Feb-March 2011
Malaysia
Feb-March 2011
Thailand
SANTANA
03/04/2011
Java Jazz Festival, Jakarta, Indonesia
03/05/2011
Java Jazz Festival, Jakarta, Indonesia
03/07/2011
Singapore Indoor Stadium, Singapore, Singapore
03/09/2011
Gymnastic Gymnasium, Seoul, Korea
03/13/2011
Sandalford Estate Swan Valley, Perth, Australia
03/16/2011
Rod Laver Arena, Melbourne, Australia
03/17/2011
Entertainment Centre, Adelaide, Australia
03/20/2011
Vector Arena, Auckland, New Zealand
03/22/2011
CBS Canterbury Arena, Christchurch, New Zealand
03/24/2011
Entertainment Centre, Brisbane, Australia
03/25/2011
Acer Arena, Sydney, Australia
03/26/2011
Hope Estate, Hunter Valley, Australia
04/20/2011 to 05/01/2011
The Joint at the Hard Rock Hotel & Casino, Las Vegas, NV
06/24/2011
Arena, Leipzig, Germany
06/25/2011
Schuetzenplatz City Hall Square , Neustadt, Germany
06/26/2011
Polodrom, Juechen, Germany
06/28/2011
Parkbuehne, Hannover, Germany
06/29/2011
Rockhal, Luxembourg
USHER
03/04/2011
Olympiapark Munich Munich, Germany
03/05/2011
O2 World Hamburg Hamburg, Germany
03/06/2011
Ahoy Rotterdam, Netherlands
03/07/2011
Sportpaleis Antwerp, Belgium
03/10/2011
Dubai Media City Amphitheatre Dubai, U.A.E.
03/15/2011
Burswood Dome Perth, Western Australia
03/18/2011
Adelaide Entertainment Center Adelaide, S. Australia
03/19/2011
Rod Laver Arena Melbourne, Victoria
03/20/2011
Rod Laver Arena Melbourne, Victoria
03/22/2011
Newcastle Entertainment Centre Newcastle, New S. Wales
03/23/2011
Acer Arena Sydney, New S. Wales
03/24/2011
Acer Arena Sydney, New S. Wales
03/26/2011
Brisbane Entertainment Centre Brisbane, Queensland
03/28/2011
Acer Arena Sydney, New S. Wales
03/31/2011
Rod Laver Arena Melbourne, Victoria
04/01/2011
Rod Laver Arena Melbourne, Victoria
04/05/2011
Vector Arena Auckland, New Zealand
U-KISS
May 2011
Malaysia - Full Concert
SHAKIRA
03/05/2011
Buenos Aires
03/06/2011
Punta del Este
03/08/2011
Asuncion
03/10/2011
Santiago
03/12/2011
Bogota
03/15/2011
Porto Alegre
03/19/2011
Sao Paulo
03/25/2011
Lima
03/27/2011
Caracas
03/30/2011
Santo Domingo
06/11/2011
Frankfurt
06/14/2011
Paris
WESTLIFE
03/07/2011
Cardiff International Arena
03/08/2011
Cardiff International Arena
03/09/2011
Cardiff International Arena
03/11/2011
The O2
03/12/2011
The O2
03/14/2011
Metro Radio Arena
03/15/2011
Metro Radio Arena
03/16/2011
Trent FM Arena Nottingham
03/18/2011
Liverpool Echo Arena
03/19/2011
SECC
03/20/2011
SECC
03/22/2011
M.E.N. Arena
03/23/2011
M.E.N. Arena
03/25/2011
LG Arena Birmingham
03/27/2011
Wembley Arena
03/28/2011
Motorpoint Arena Sheffield
03/31/2011
LG Arena Birmingham
FOO FIGHTERS
03/24/2011
Sydney / Live performance
05/21/2011
Gulf Shores, AL
Hangout Festival
05/27/2011
George, WA
Sasquatch! Music Festival / Gorge Amphitheatre
06/09/2011
Interlaken, Switzerland
Greenfield Festival
06/11/2011
Isle of Wight, UK
Isle of Wight Festival
06/11/2011 - 06/13/2011
Landgraaf, Netherlands
PinkPop 2011
06/15/2011
Milan, IT
IdRHO Festival
06/17/2011
Germany
Southside Festival
06/18/2011
Berlin, Germany
Wuhlheide
06/19/2011
Germany
Hurricane Festival
06/21/2011
Copenhagen, Denmark
Refshaleoen
06/22/2011
Stockholm, Sweden
Stockholm Stadium
06/24/2011
Oslo, Norway
Telenor Arena
06/26/2011
Helsinki, Finland
Kalasatama
07/02/2011
Milton Keynes, UK
Milton Keynes Bowl
07/03/2011
Milton Keynes, UK
Milton Keynes Bowl
07/07/2011
Lisboa, Portugal
Optimus Alive 2011 / Passeio Marítimo de Algés
07/07/2011 - 07/10/2011
County Kildare, Ireland
Oxegen 2011
07/08/2011 - 07/10/2011
Kinross-Shire, Scotland
T In The Park / Balado
DEFTONES (WARNER)
04/14/2011
Seattle WA US
Paramount Theatre
04/16/2011
Portland OR US
Crystal Ballroom
04/18/2011
Vancouver BC CA
Commodore Ballroom
04/22/2011
Denver CO US
Ogden Theatre
04/25/2011
Kansas City MO US
Harrah's
04/26/2011
St. Louis MO US
The Pageant
04/28/2011
Minneapolis MN US
First Avenue
04/29/2011
Milwaukee WI US The Rave
The Rave
04/30/2011
Chicago IL US
Riviera Theatre
05/01/2011
Detroit MI US
Fillmore Theatre
05/04/2011
Montreal QC CA
Metropolis
05/05/2011
Hampton NH US
Hampton Beach Casino
05/06/2011
Providence RI US
Lupo's
05/07/2011
Hartford CT US
Webster Theatre
05/09/2011
Boston MA US
House of Blues
05/10/2011
Philadelphia PA US
Electric Factory
05/11/2011
Sayreville NJ US
Starland Ballroom
05/13/2011
New York NY US
Best Buy Theatre
GLEE CAST (SONY)
06/22/2011
Manchester, UK
MEN Arena
06/23/2011
Manchester, UK
MEN Arena
06/25/2011
London, UK
O2 Arena **(Matinee & Evening Show)
06/26/2011
London, UK
O2 Arena **(Matinee & Evening Show)
06/28/2011
London, UK
O2 Arena
06/29/2011
London, UK
O2 Arena
07/02/2011
Dublin, Ireland
O2 Arena **(Matinee & Evening Show)
07/03/2011
Dublin, Ireland
O2 Arena **(Matinee & Evening Show)
THE SCRIPT (SONY)
04/02/2011
Perth, Aus.
Perth-Challenge Stadium
04/04/2011
Adelaide, Aus.
Adelaide-AEC Theatre
04/06/2011
Melbourne, Aus.
Melbourne-Festival Hall
04/08/2011
Sydney, Aus.
Sydney-Hordern Pavillion
04/10/2011
Brisbane, Aus.
Brisbane-Convention Centre
04/12/2011
Singapore
Concert @ Fort Canning Green
04/14/2011
Hong Kong
Concert @ at HITEC, Star Hill
04/16/2011
Manila, Philippines
Concert @ Araneta Coliseum
2PM (SONY)
05/06/2011
Sapporo
2PM 1st Japan Tour Zepp
05/08/2011
Fukuoka
2PM 1st Japan Tour Zepp
05/09/2011
Osaka
2PM 1st Japan Tour Zepp
05/10/2011
Nagoya
2PM 1st Japan Tour Zepp
05/13/2011
Tokyo
2PM 1st Japan Tour Zepp
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