Forever Young

Tips to become forever young :

• go vegetarian


• use OLAY


• pray to Jesus

Forever Olay : Olay Philippines celebrates Passion, Innovation and Enduring Youth

No.1 anti-ageing brand Olay Philippines recently celebrated its many years of helping Filipinas love the skin they’re in at the “Forever Olay” event held at the Manila Peninsula.

The elegant luncheon gave guests a more intimate look at the iconic skin care brand - starting with the love story from where it sprung, the innovation that helped it grow, and the passion it evoked from women all over the world, including Filipinas, who fell in love again with their youthful skin through Olay. And their love for Olay remains unchanged through the years like their youthful skin despite the many changes in their lives.

Born of Love and Listening

The story of Olay began in the early 1950s when a South African chemist Graham Wulff envisioned creating the perfect cream that women like his wife Dinah (and her skin) could truly love. At that time, women had to use thick and greasy skin creams packed in shoe-polish style tins – a far cry from what women truly wanted in their vanity cases or on their faces.

Learning all this from listening to his wife, Graham Wulff set about creating a new facial moisturizer that could be quickly absorbed into the skin, providing hydration and protection, “just like the fluids in young skin.”

And through trial and error, husband and wife fine-tuned everything from the absorption to the texture to the delicate pink shade and fragrance. Thus the legendary Oil of Olay Beauty Fluid was born.

And just as Olay was born out of listening so was Olay Total Effects which was conceived from listening to over 6,000 women across the globe. An extensive survey discovered all these women were concerned about similar signs of ageing, namely fine lines and wrinkles, blotches and age spots, rough skin texture, uneven skin tone, skin dryness, skin surface dullness / loss of radiance and enlarged pores.

Rising up to the challenge of providing an all-in-one solution to address all these issues, Olay created Total Effects, which was designed to help fight seven signs of skin ageing with a single product. The iconic black-and-gold bottle was first launched in the South East Asia region in 2000, entered the Philippines in 2006, and later went on to provide an extensive skincare line-up that would form the flagship boutique of Olay.

Growing through Continued Innovation

The secret behind Total Effects’ enduring success is VitaNiacin, its unique complex of powerful anti-ageing ingredients comprising Niacinamide (Vitamin B3), anti-oxidants (Vitamins E and C) and Panthenol (Vitamin B5), which provide multiple anti-ageing benefits to help skin regain its radiant, youthful glow and fortify itself against seven signs of skin ageing.

Thanks to its innovative technology, Total Effects has touched the lives of millions of women, who continue to be loyal to the brand through the years as it delivers on its promise of giving them younger-looking skin even as the years go by.

Changing Lives, Unchanging Skin - Evoking Stories of Passion

Proof that Olay Total Effects has lived up to its promise are the brand ambassadors that first launched the brand in 2006 – Miriam Quiambao, Daphne Oseña-Paez, Ines Delgado-Prieto and Menchu Lauchengco-Yulo.

From 1st runner-up in Miss Universe to a thriving show biz career and her own business, Miriam Quiambao is celebrating all the changes in her life.

“This year, I have a role in a mini-series in Channel 5, the Broken Hearts Club. It’s a dramatic comedy. I’m also coming out with an indie film this November with Pen Medina,” shared Miriam.

“I’m even part of Project Lotus, a regional talent search for the next Pan-Asian girl band that’s going to be aired on AXN next year. I was the only judge chosen from the Philippines and they’re choosing talents from Philippines, Korea, Japan, China and India.”

But one thing she’s happy that hasn’t changed is how young her skin looks.

“My friends from before like in Unang Hirit, who have seen my since the beginning of my career say that parang wala akong pinagbago! When I hear compliments like that, it just proves that what I’ve been using has been working!” she remarked.

Further proof that she continues to look even younger than most women her age, and even those 10 years younger than her, came from the Olay VISIA machine, a digital skin imaging tool that can compare the quality and signs of ageing on a woman’s skin versus those of other women her age, or women even younger than her.

When she found she was going to take the VISIA test, Miriam described that she was at first apprehensive. “It’s the moment of truth!” she exclaimed. Miriam’s facial analysis was done at Four Seasons Hotel, in Jakarta, last June.

The results of her spots and wrinkles showed that Miriam actually looked younger than 9 out of 10 women in their twenties*. “When I found out how high I scored, I was so happy to know that my decision to keep using Olay has been proven right. One of my best decisions!” she said.

Meanwhile, TV host Daphne Oseña-Paez has also had a host of changes come into her life in the past four years – another daughter, becoming a UNICEF ambassador for children and expanding her line of linens and furniture called Daphne.

“My work in Urban Zone really made me want to expose design to a larger audience so I started a number of home lines, which is represented by my brand Daphne,” she shared.

The Daphne line include luxurious bed linens at the fraction of the cost. Hand crafted furniture which she described as having a “provincial chic, shabby chic kind of vibe” to be sold in Rustan’s and a lighting brand in SM.

Also in line with her commitment to being a hands-on mom is her work with UNICEF as a Special Advocate for Children.

“It’s a national position focusing on major goals under the Millennium Development Goals – number one is to reduce the number of maternal deaths, and number two, to promote breastfeeding which is directly linked to reducing the number of infant deaths,” she explained.

“We’re starting to work with different communities – for example, Saranggani, Rizal province, Laguna province - working with mothers to ensure that they breastfeed exclusively for at least six months because it’s known to reduce the risk of deaths and illnesses of children so I’m very honored to be the one chosen to do that.”

But what she loves about Olay is how it is also able to multi-task – just as she does – to keep her looking youthful through the years.

“I like that it addresses all my concerns in one bottle,” said Daphne. “It makes me skip many steps – as you know I’m a busy woman, I run my own show, I’m raising my three children, I’m hands-on at home and I’m starting a few businesses. Time is very important to me. So something like Olay Total Effects that addresses seven signs of skin ageing… it really makes life so much easier!”

Just as Olay is celebrating its 10th year anniversary in the region, Ines Delgado-Prieto, an Olay Ambassador during the 2006 launch, is herself celebrating a 10th anniversary – that of her store, the Itsie-Bitsie Boutique.

“The boutique has really developed a devoted following of clients who look for a highly edited collection of sought after fashion brands sourced from all over the world throughout the fashion year. I manage all the facets of the business from the buying to the operations management, marketing, etc. Harpers Bazaar Singapore rated Itsie-Bitsie Boutique as "the opium den of the hopelessly fashionable," she shared proudly.

Ines’ other focus is her family, which has likewise grown in the past four years as she gave birth to her first child in January 2007 and then to her second child, Santiago, just this July.

Yet even when she had gone from a single woman to a mom of two in the past four years, Ines she still remains as youthful looking as ever with Olay.

“Since I don't use make up much Olay Total Effects has been a very good daily facial moisturizer. It has kept the skin on my face smooth and blemish free. It's very affordable and it's a 7-in-1 anti ageing moisturizer with SPF. I don't have to use many different creams and products for my face!” Ines said.

Meanwhile, Menchu Lauchengco-Yulo, has once again proven her considerable acting talent by winning the Best Actress in a Musical Award by Philstage Awards for the Performing Arts for her role as Mrs. Lovett in Sweeney Todd. Now she is all ready for a new challenge - becoming the Associate Artistic Director of the Repertory Philippines next year.

Yet even as she moves on to even bigger roles in her life, whether in front or behind the stage, Menchu is still sticking with Olay Total Effects – just as her mom did!

“I grew up seeing Olay in our house – my mother always used it and swore by it. Back then it was in a bottle with a black cap, it was pink. Olay has come a long way since – for me, I use Olay Total Effects everyday. I am 47 years old but Olay has really worked for me as though it really slows down the ageing process. There was a time my skin was looking so dull because of the make-up I need to put on for a
show but Olay really brought back some life to my skin. I can’t go by one day without using it,” said Menchu.

So for these four timeless women and for many Filipina women, though their lives may have changed, their skin remains as youthful as ever as they remain “Forever Olay”.